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QuickBooks vs Wave: Which is Better for Your Startup Business? (2024 Comparison)

Starting a new business is an exciting but challenging journey, and one of the most critical elements for success is managing your finances effectively. Small business owners need accounting software that is easy to use, affordable, and scalable as their business grows. QuickBooks and Wave are two popular choices among startups, offering a range of features that can simplify bookkeeping, invoicing, payroll, and other financial tasks. However, each platform has its unique advantages and limitations. In this article, we'll dive into a detailed comparison between QuickBooks and Wave to help you determine which is the better fit for your startup business.

1. Overview of QuickBooks and Wave

Before we dig into specific features, let's take a brief look at both accounting platforms.

QuickBooks Overview

QuickBooks, developed by Intuit, is one of the most widely used accounting software solutions in the world. It offers multiple versions tailored for different business sizes, from freelancers to large enterprises. QuickBooks is known for its extensive features, integrations, and ability to handle complex financial operations. The software is cloud-based, but it also offers desktop versions. It is subscription-based, and its pricing is generally higher than many other competitors in the market, including Wave.

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Wave Overview

Wave is a free, cloud-based accounting platform designed for small businesses, freelancers, and self-employed professionals. It offers core accounting features like invoicing, expense tracking, and financial reporting at no cost. Wave is well-regarded for being user-friendly and accessible to startups with limited resources. However, it lacks some of the advanced features found in QuickBooks, which may limit its functionality as your business grows.

2. Pricing and Cost Structure

Cost is one of the most crucial considerations for startups, especially those operating on tight budgets. Let's compare how QuickBooks and Wave stack up in terms of pricing.

QuickBooks Pricing

QuickBooks offers several pricing plans depending on the features and scale you need:

  • Simple Start: $30/month – Ideal for basic accounting needs. Includes tracking income and expenses, capturing receipts, invoicing, and organizing tax deductions.

  • Essentials: $55/month – Adds bill management and time tracking.

  • Plus: $85/month – Includes project management and inventory tracking, making it suitable for businesses with more complex operations.

  • Advanced: $200/month – Designed for larger businesses with advanced reporting, premium support, and customizable features.

While these pricing tiers offer flexibility, they can be quite costly for startups, especially in the early stages when cash flow might be limited. QuickBooks also offers a 30-day free trial, which allows you to test the platform before committing.

Wave Pricing

One of the biggest advantages of Wave is that it offers its core accounting, invoicing, and receipt scanning features for free. This makes it an appealing option for cash-strapped startups. However, there are some paid services:

  • Wave Payments: For processing payments, Wave charges 2.9% + 30¢ per transaction for credit card payments and 1% per transaction for bank payments.

  • Wave Payroll: Payroll services are available in some states and start at $20/month + $6 per employee.

For many startups, the fact that Wave is free and offers basic features without any subscription fees is highly attractive. However, you’ll need to budget for paid add-ons like payment processing and payroll if you require these services.

3. Ease of Use and Setup

Ease of use is a top priority for startups, especially for business owners who may not have a background in accounting or finance.




QuickBooks Ease of Use

QuickBooks is feature-rich, which can be both an advantage and a drawback. Its interface is intuitive, but because it offers so many features, it can feel overwhelming for beginners. That said, the software includes step-by-step tutorials and customer support to help you get started. Once you’re familiar with it, QuickBooks allows you to perform complex accounting tasks with ease, but the learning curve is steeper than Wave’s.

QuickBooks integrates with a wide range of third-party apps and services, making it easier to customize your experience as your business grows.

Wave Ease of Use

Wave is designed to be simple and user-friendly, especially for non-accountants. The platform is easy to set up, and its clean, intuitive interface allows users to navigate through core features like invoicing, expense tracking, and financial reporting without hassle. You can set up an account in minutes and start invoicing customers immediately. Wave’s simplicity is one of its strongest selling points, making it ideal for startups that need basic financial management without the need for a steep learning curve.

However, Wave’s simplicity also means it lacks some of the customization and advanced features that QuickBooks provides.

4. Features and Capabilities

Both QuickBooks and Wave offer essential accounting features, but QuickBooks excels in providing more advanced capabilities, while Wave focuses on simplicity.

QuickBooks Features

  • Invoicing: QuickBooks provides customizable invoices with options to automate reminders for overdue payments.

  • Expense Tracking: You can easily connect your bank account and credit cards to automatically track expenses.

  • Inventory Management: QuickBooks allows you to track inventory in real-time, which is beneficial for businesses that sell products.

  • Payroll: Payroll services are integrated with automatic tax calculations and filing.

  • Tax Preparation: QuickBooks helps you organize your financial data for tax time and integrates with TurboTax for filing.

  • Time Tracking: Useful for businesses that need to track billable hours.

  • Project Management: Features like job costing and project tracking make it easy to manage and monitor the profitability of various projects.

  • Integrations: QuickBooks integrates with over 650 apps, allowing for extensive customization of your accounting platform.

Wave Features

  • Invoicing: Wave offers professional invoice templates that can be customized. You can also send payment reminders to clients.

  • Expense Tracking: Wave allows you to connect your bank account to automatically import and categorize expenses.

  • Payroll: Available as a paid add-on in specific states, Wave’s payroll includes tax filing options.

  • Reports: Wave offers basic financial reports like profit and loss, cash flow, and balance sheet reports.

  • Receipts: You can scan and attach receipts to transactions for better organization.

  • Payments: Wave allows you to accept credit card and bank payments directly from invoices (for a fee).

While Wave provides all the basic features that a startup might need, QuickBooks offers a wider range of capabilities, particularly for businesses with more complex accounting needs.

5. Customer Support and Resources

Customer support can be a critical factor when choosing accounting software, especially for small business owners who may need assistance resolving issues quickly.

QuickBooks Support

QuickBooks offers several support options:

  • Phone and Chat Support: Available for all paid plans.

  • Community Forums: QuickBooks has an active user community where you can get answers to common questions.

  • Knowledge Base: Extensive online documentation and tutorials are available.

  • Priority Support: Higher-tier plans come with faster response times and dedicated support agents.

While QuickBooks offers robust support options, access to customer support can be more limited on lower-tier plans. For some, navigating through QuickBooks’ extensive features without adequate help may prove challenging.

Wave Support

Wave provides more limited customer support compared to QuickBooks:

  • Email Support: Available for all users.

  • Live Chat: Available for paid customers using payroll or payment processing services.

  • Help Center: Wave offers an extensive knowledge base with articles and tutorials.

  • Community Forums: Users can get support from other members of the Wave community.

While Wave’s support is sufficient for basic inquiries, it does not offer the same level of premium support that QuickBooks provides for its higher-tier plans.

6. Scalability and Business Growth

As your business grows, you’ll need software that can scale with you. Let's compare how QuickBooks and Wave handle scalability.



QuickBooks Scalability

QuickBooks is highly scalable and designed to grow with your business. The platform offers a variety of plans, and as your business expands, you can upgrade to a more advanced plan that includes additional features like inventory tracking, project management, and advanced reporting. QuickBooks also integrates with numerous third-party apps, allowing you to extend its functionality as needed.

If your business expands into multiple locations or requires more advanced financial management, QuickBooks Advanced offers custom workflows, enhanced reporting, and up to 25 user accounts with varying permissions.

Wave Scalability

Wave is a great tool for small businesses and startups, but it’s less scalable than QuickBooks. While it covers the basics well, its lack of advanced features like inventory management, detailed job costing, and project management may become limiting as your business grows. If your startup scales into a medium or large business, you might find Wave’s offerings too basic and will likely need to switch to more advanced software, such as QuickBooks.

Wave is perfect for businesses that intend to stay small, but it may not be suitable for companies with plans for rapid expansion or increasing complexity in financial operations.



7. Integrations

Both QuickBooks and Wave offer integrations, but QuickBooks stands out in this area with a larger ecosystem.

QuickBooks Integrations

QuickBooks integrates with over 650 apps, including popular tools for CRM, project management, eCommerce, and more. Whether you need to connect your accounting software to Shopify, PayPal, Stripe, or Salesforce, QuickBooks likely has an integration for it. This makes QuickBooks an excellent choice for businesses that rely on multiple software solutions and need their systems to work together seamlessly.

Wave Integrations

Wave’s integration options are more limited compared to QuickBooks. It does integrate with some essential third-party apps and services, but the range is significantly narrower than what QuickBooks offers. Wave integrates with:

  • PayPal and Stripe: For payment processing.

  • Google Sheets: For exporting reports and financial data.

  • Zapier: This integration allows you to connect Wave to other apps, but the process is less streamlined than with QuickBooks’ native integrations.

While Wave’s integrations are enough for basic business functions, startups that rely on more specialized tools or need multiple systems to work together will likely find QuickBooks’ extensive app ecosystem to be far more beneficial.

8. Reporting and Analytics

Financial reporting is essential for monitoring your startup’s performance, making informed business decisions, and planning for future growth. Let’s see how QuickBooks and Wave compare in this area.

QuickBooks Reporting

QuickBooks offers a wide array of reporting options, ranging from basic financial statements to more advanced, customizable reports. Some of the key reports available include:

  • Profit and Loss (P&L)

  • Balance Sheet

  • Cash Flow Statements

  • Sales and Customer Reports

  • Job Costing Reports

  • Inventory Valuation Reports

  • Budget vs. Actuals

One of QuickBooks’ strengths is its ability to generate detailed, customizable reports. You can filter data, set custom date ranges, and even automate report generation and email delivery. For startups that need detailed insight into financial performance or complex reporting, QuickBooks provides the necessary tools.

Wave Reporting

Wave offers basic financial reports, which are suitable for startups that don’t require in-depth analysis. Available reports include:

  • Profit and Loss (Income Statement)

  • Balance Sheet

  • Cash Flow Statement

  • Sales Tax Report

  • Aged Receivables Report

  • Aged Payables Report

While these reports cover the essentials, Wave does not provide the same level of customization or detail that QuickBooks offers. If your startup needs more sophisticated reporting and analytics, QuickBooks is the better option.

9. Mobile App Functionality

For business owners who need to manage their finances on the go, mobile app functionality is crucial. Let’s see how QuickBooks and Wave compare in this area.

QuickBooks Mobile App

QuickBooks offers a robust mobile app for both iOS and Android. The app allows you to:

  • Track income and expenses

  • Create and send invoices

  • Snap photos of receipts for expense tracking

  • Monitor cash flow

  • Access reports

  • Manage customers and vendors

  • Track mileage for tax deductions

QuickBooks’ mobile app is feature-rich and provides almost the same functionality as the desktop version, making it easy for business owners to manage their finances from anywhere.

Wave Mobile App

Wave’s mobile app, called Wave Receipts, is more limited in functionality compared to QuickBooks. It allows users to:

  • Scan and upload receipts

  • View and send invoices

  • Record payments

While the app covers some of the core features, it lacks the comprehensive functionality of QuickBooks’ mobile app. For startups that need robust mobile access to financial tools, QuickBooks is the better option.

10. Security

Data security is paramount when dealing with sensitive financial information. Both QuickBooks and Wave take security seriously, but there are some differences.

QuickBooks Security

QuickBooks employs bank-level encryption (256-bit SSL encryption) to protect data, ensuring that your financial information is safe from unauthorized access. It also offers multi-factor authentication (MFA) to add an extra layer of security. QuickBooks’ cloud servers are monitored 24/7, and backups are made regularly to prevent data loss. Additionally, QuickBooks offers customizable user permissions, allowing business owners to control who has access to specific data.

Wave Security

Wave also offers strong security features, including 256-bit SSL encryption to protect data and ensure secure communication between your browser and Wave’s servers. Wave stores data in secure servers that are monitored and regularly backed up. Like QuickBooks, Wave also offers multi-factor authentication. However, it lacks the extensive permission controls found in QuickBooks, which might be important for startups with multiple users needing different access levels.

11. Who Should Choose QuickBooks?

QuickBooks is ideal for startups that:

  • Expect rapid growth: If your startup is scaling quickly or has complex financial needs, QuickBooks’ advanced features will support your expansion.

  • Need detailed reporting: For businesses that require detailed, customizable financial reports, QuickBooks offers far more options than Wave.

  • Manage inventory: QuickBooks’ inventory tracking features are crucial for product-based businesses that need to manage stock levels.

  • Require extensive integrations: If your startup relies on various third-party tools or plans to do so in the future, QuickBooks’ extensive integration options make it the better choice.

  • Can afford higher costs: QuickBooks is more expensive than Wave, but the additional features, scalability, and customization options justify the price for many growing businesses.

12. Who Should Choose Wave?

Wave is ideal for startups that:

  • Are cost-conscious: If your startup has a tight budget and you don’t need advanced accounting features, Wave’s free plan provides everything you need to manage your finances.

  • Have simple accounting needs: Service-based startups or solopreneurs who don’t need inventory tracking or complex financial reports will find Wave’s simplicity appealing.

  • Don’t need advanced integrations: If your business doesn’t rely on multiple software tools, Wave’s basic integration options will suffice.

  • Need a user-friendly solution: Wave’s easy-to-use interface makes it ideal for business owners with little to no accounting experience who want to manage their finances without a steep learning curve.

13. Final Verdict: QuickBooks vs Wave

Ultimately, the choice between QuickBooks and Wave depends on the specific needs of your startup. Both platforms offer great features, but they serve different purposes:

  • QuickBooks is the superior option for startups that need more robust features, scalability, detailed reporting, and integrations. It’s the best choice for product-based businesses, rapidly growing companies, or those with more complex accounting needs. However, these features come at a higher price, making it less attractive to startups with limited budgets.

  • Wave shines as a budget-friendly solution that covers all the basics for free. It’s an excellent choice for freelancers, solopreneurs, and service-based startups with simple financial needs. Its user-friendly interface and essential features like invoicing and expense tracking make it a strong contender for businesses that don’t require advanced functionality.

For startups that are just getting off the ground and need a free or low-cost solution, Wave might be the best option. However, if your business plans to grow and requires more comprehensive financial management, QuickBooks is likely the better long-term investment.

In conclusion, both QuickBooks and Wave are valuable tools for startups, but your decision should be based on your business’s current and future accounting needs.

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